artwork by Gerada

Jorge Rodríguez-Gerada is a Cuban-American Contemporary Artist who predominantly creates his work in urban spaces on a large scale. 

I was delighted to interview him recently as i am a long standing fan of his.

Hi Jorge. Where are you from?

I was born in Santa Clara Cuba but was raised in the US. I have been living in Barcelona for about 17 years.

How and when did you discover art and create your first artwork?

I started creating art in the streets of NYC in the early 90´s. It was before the term street art. We were calling it Culture Jamming. You can read about that period in my work and the reasons behind what I was doing in the book “No Logo” by Naomi Klein.

Where was your first mural? Is it still available to see today?

My first mural was in 2002 when I moved to Barcelona. It was an ephemeral charcoal mural of my ailing son.

Where can we discover your murals around the world?

I have murals in Paris, Beirut, London, Buenos Aires and Madrid. I am very thankful to have met so many good people and to have experienced so much of the world.

Which is your favourite artwork?

I can´t really pinpoint a favorite mural. They are all special to me for different reasons. If I had to pick a favorite artwork it would be the “Out of Many, One” land art project that I created in Washington DC for the Smithsonian. I am really looking forward to the land art projects that I hope to be working on in the near future.

Where do you get your inspiration?

I am interested in creating work that gives attention to people, events or endeavors with merit.

urban art by Gerada

Would you say you’re a Street Artist, a Painter, an artist … or something else.

I do not spend too much time thinking about that. I think that street art is a powerful movement and I am happy to be included. It is a recent movement that will inevitably be added to our collective art history. I feel that it will eventually encompass the broad scope of work being created by many talented artists around the world that goes beyond the ubiquitous mural. Until then…put me in whatever category that works for you. It´s all good.

Do you have a “favourite” city where you have or would love to paint?

Japan…I would really like to do a project in Japan.

Can you tell us a bit more about your last mural in New York?

The last mural in NY city was a very large, complicated project because of weather and a couple of other situations that were there…the scaffolding… But, it was definitely a very fulfilling project. I really love what the organisation is trying to do and I was very proud to be part of it. The International Labour Organisation (ILO) and a philanthropic group called Street Art for Mankind (SAM) .Hope these works can help raise our consciousness and protect children from enslavement and harsh work globally. Remarkably, SAM is going directly to the heart of the matter, funding efforts to “help fund raid & rescue programs to free children from slavery”.

Gerada artwork

Do you have any exhibitions or upcoming art festivals?

I have a lot of really large scale projects in the works. I can’t really talk about them, but I am very, very excited about the future. I think there are really good things coming up. I’ll also be doing new works in the studio for upcoming exhibitions that are not set, so there’s just a bunch of work going on.

Thank’s a lot. Would you like to add anything else for Streetart360 readers?

Yes. I just guess i would say for people to keep an eye out for the things I’ll be doing in the future. I’m gonna keep trying to keep that spirit of street art, try to push as many different directions as possible to expand what street art and urban art is.

More about Jorge Rodriguez-Gerada: InstagramFacebookWebsite

No Logo by Naomi Klein

‘No Logo’ was a book that defined a generation when it was first published in 1999. For it’s 10th anniversay Naomi Klein has updated this iconic book. By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.

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